What is Equity Optimization™?

Equity Optimization is a unique financial strategy that is very similar to how your bank operates with your income.  The bank leverages your income deposits into interest bearing activities to earn their income. The essence of the Equity Optimization strategy is the same concept, but its taking place on the debt side of the ledger: the side of your finances that is costing you thousands and probably keeping you from achieving your financial goals. When you leverage 100% of your income against a debt balance that is trying to charge you interest you will save tens of thousands in interest, while at the same time accelerate the payoff of the debt in 10 yrs or less.  It’s your choice on who benefits from your income deposits; you or your bank?

The HELOC (Home Equity Line of Credit):  The HELOC is a vital component of the Equity Optimization strategy, but there is much, much more to Equity Optimization than just getting a HELOC.  All HELOC’s are not created equal.  Getting the wrong HELOC could be the difference between success and financial ruin.  We are experts in the national HELOC market; we’ve been sourcing and testing them for over 10 years.  You do not need to Replace Your Mortgage with a first lien HELOC in many cases.  Before you Replace Your Mortgage get your free analysis.  We will help you obtain the right HELOC.

Who is Truth In Equity
Truth In Equity is the implementation and execution experts of EO!  Our 10+ years of knowledge and expertise in helping thousands deploy Equity Optimization ensures you succeed at the highest level while also protecting the life you’re spending a life time building.  There are critical variables involved in EO that require professional guidance and expertise.

Truth In Equity Services – Consultation, Education and Support.
Consultation:  Upon completion of your profile you will be provided immediate results of how Equity Optimization will work for you.  You can attend a free one-on-one consultation session with a Financial Strategist who will demonstrate and illustrate exactly how Equity Optimization will perform using the budget numbers from your personal profile.  There is NO guess work on whether or not EO will work for you.  If you are not a good candidate for EO we’ll let you know.

Education:  Learning how to implement Equity Optimization is critical to your success.  As a customer your Financial Strategist will teach you EVERYTHING you need to know to implement EO on a day-to-day, week-to-week basis so you achieve at the highest level.  Learning the variables and nuances of EO is critical to peak performance.

Knowing how-to-do-it is just as critical as knowing how-it-works!
Equity optimization™, often referred to as mortgage acceleration, is an approach to managing household finances to take advantage of the earning power of your assets to offset the costs of your debt such as mortgages, auto loans, and other debts.  A lender’s primary goal is to maximize profit.  Truth in Equity’s primary goal is to help homeowners and business owners capture the true value of their whole financial situation to enjoy dramatically faster loan payoffs and ultimately build savings and wealth.  Remember you DO NOT need to Replace Your Mortgage in many cases.  A thorough analysis can reveal alternate methods for achieving results.

Support:  You are not on your own!  Our Full Consulting packages include ongoing one-on-one support from your Financial Strategist.  Monthly meetings will be held to review your performance and provide you continual feedback on your progress.  Ongoing support has been the key to our customer’s success.  We’ll make sure you get where you want to go.  Ongoing support is not provided with our DIY program, but is available.

Our 6 month money back guarantee means we take the risk.  If it doesn’t work you won’t take the hit.

Throughout the life of the program your Financial Strategist will also provide additional techniques you can deploy with this strategy to enhance your wealth management goals.

The benefits of EO and our service are limitless as it relates to your financial goals and dreams!

Equity Optimization is the most powerful financial strategy ever introduced to the American public.  We’ve seen and witnessed the results first hand.  This is not our opinion; we have thousands of successful customers.

One size never fits all.  Our service is personal and customized to each individual. One-on-one coaching and ongoing support is the cornerstone of the success of our company and our customers.  See what others have to say.

Completion of your Personal Profile is a critical step in determining if Equity Optimization is right for you.  It only takes a few minutes to complete.  Completing your personal profile will also unlock the door to much, much more information about Truth In Equity and Equity Optimization.

You might just discover Truth In Equity and Equity Optimization to be the best financial decision you’ve ever made.  Before you Replace Your Mortgage get your Truth In Equity.

Your customized financial summary page will then give you options on how to get started reducing your debt and growing your wealth.  Thousands have benefited from our equity optimization™ programs (click to view) and we would love to find out if we can help you and your family enjoy a debt free lifestyle as soon as possible.

The first step is a profile. It only takes 10 minutes to get started!

Save Interest. Pay off Debt Fast.
No Need to refinance.
Works for New Purchases.
  • Free eBook "Science behind the Math".
  • Talk to current clients.
  • Live Demo Tailored to your scenario.
  • 6 Month Money Back Guarantee.
  • Online Tracking Software.
  • No Equity No Problem.
  • Help finding a lender.
  • Unique lending scenarios.

Free eBook

Submitting a fake email or phone number will result in a deleted profile and IP blocking


Which of the following will you want to discuss?

(check all that apply).
  • Equity Optimization™/Mortgage Acceleration
  • Credit Repair
  • Wealth Management

Receive our e-mails

Submit Profile

Get Started Now!

You CAN Pay Off Your Mortgage in 5 to 7  Years™

Truth In Equity is the  First Choice in Equity Optimization™

Amazing Online Tools To Help Monitor Your Loan Payoff

  • Our calculator shows where your budget is going: including mortgage interest
    and principal.  Small changes in the way you pay our bills can often cut interest costs.

  • Equity Advantage Tool shows you the possible benefits of using Equity Optimization™.
    Disciplined use can payoff mortgages quicker, increase savings and investments, and help you become debt free.

  • Truth in Equity has helped thousands understand and implement mortgage acceleration. You gain access to our experienced consultants to help you every step of the way.
  • Your personalized account allows you to weigh the costs and benefits of major purchases, college choices, second homes etc. anytime you like.
  • Equity Optimization™ is not new or complicated. It is a different approach to managing your monthly budget. Inside your personal account you have access to videos, how to’s, advice from other practitioners, and more.

monitors

Over 35,000 Users

Dedicated to users by keeping their trust with  outstanding after sale support!

We really do love the program – we think it’s amazing! Funny thing is, we try to tell others about how great it is – even pass along your website for reference and review, but it seems that most people are skeptics! Even after we tell them how great it’s been for us personally and how much more we have paid off towards our principal vs. a traditional loan! We had a 15 year loan prior to Truth In Equity and this is still phenomonally better! We have never looked back one time since signing with you guys!
Take care and thanks again for touching base!
Meleanie Schafer
Diana: Thanks for checking in. We have paid off the Loan. We have no debt at all. Are saving money to purchase another Auto. Also investing in to different types of investments, I have not been using the etie profile. I paid off 46k in about 13 months. It was not hard to do. We are in best financial position ever. Thanks for your part in this
I hope you are doing well.
Wayne Mclarren
Bill—I am amazed that more people don’t do this for themselves—smartest decision we have ever made. Yes, share our story—it is true! We entered this process in July 2008 with $210,000.00 debt. Today we are at $13,000.00. We have absolutely no other debt, no credit card debt etc. etc and have paid cash for a new car, helped others and enjoyed life. We are very thankful—it really, really works especially as we near retirement. We will be free in a very short while. We were disciplined to avoid impulse buying and spending, etc because we saw how fast the loan decreased but we enjoyed our life as usual!!
Thanks Again.
Judie Harrington
We specialize in teaching the basic principles of Equity Optimization™. Helping homeowners use their assets and earnings to become debt free quicker than ever.

Once you fill out a profile our system will analyze and tell you if you qualify for accelerated debt payoff. If you qualify, you will have the opportunity to connect with one of our trained specialists that will explain how to get started and the best strategy for your personal situation.