Our Story — Since 2006
Helping People Pay Off Debt for Over 20 Years
Two mortgage industry veterans who found a better way — and have spent two decades proving it works.
What We Do
Strategy. Tools. Support.
Everything we do is built around three pillars that work together to get you debt-free faster than you thought possible.
Strategy
Equity Optimization and Credit Line Banking are the core strategies we use to help you achieve your financial goals. We start by analyzing your equity, earnings, and expenses to create a personalized plan — then implement strategies that take advantage of your income to offset interest, pay lump sums toward debt, and put more money back in your pocket.
Tools
When you begin to use banking products like Credit Cards, HELOCs, and Lines of Credit as beneficial tools rather than traditional debts — everything changes. Put your bills on auto-pay, consolidate installment loans into revolving accounts, and make your money work harder without working harder yourself. Combine these tools with our personalized software to track your progress and hit your debt-free date.
Support
Our team of experienced financial strategists is with you from the moment you schedule your discovery call. We analyze your financial landscape, build your personalized strategy, help you choose the right tools, and show you how to use them. Because we're invested in your future, we stick with you until you reach your financial goals — no matter what.
"What started as a complex spreadsheet designed for brokers has evolved into the strategy that thousands of Truth In Equity clients are now using to take back control of their finances."
The Origin
Our Story
Bill Westrom
Co-Founder & Principal Strategist
Former Account Executive at MacQuarie Mortgage USA, where he developed the sophisticated spreadsheet that became the foundation for Truth In Equity's entire methodology. In July 2006 he left MacQuarie to co-found IFS Development Group, and later Truth In Equity in 2008. His deep expertise in equity optimization and Credit Line Banking has helped thousands of homeowners achieve financial freedom.
David Welles
Co-Founder, CFO & COO
Former Mortgage Broker at Cannon Mortgage with decades of experience in the mortgage and banking industry. David co-founded IFS Development Group with Bill in September 2006, and Truth In Equity in 2008. He built and continues to operate the technology infrastructure behind Truth In Equity — including the CRM, online calculator, and client tracking tools that power the program today.
Bill Westrom and David Welles met while working for major mortgage banks. Bill was an Account Executive at MacQuarie Mortgage USA, selling a unique banking product called the Asset Manager — a first-lien HELOC combined with the functionality of a checking account, also known as a Money Merge Account, Home Ownership Accelerator, or All-in-One Account.
Even with years of industry experience, Bill struggled to explain the concept to mortgage brokers. He had built a complex spreadsheet that illustrated how the loan worked — and how in most cases it would pay off in an accelerated timeframe, saving homeowners tens of thousands of dollars. That spreadsheet would become the seed of everything that followed.
Bill left MacQuarie in July 2006 and joined forces with David. They formed IFS Development Group in September 2006 and spent the following months traveling Florida trying to convince banking executives that this loan structure would outperform traditional 15 and 30-year mortgages. After exhausting their personal resources, they changed direction entirely — if banks wouldn't adopt it, they'd take it directly to homeowners.
Bill and David partnered with well-known financial author and podcaster Jordan Goodman to test and refine the concept. They sat in David's living room for countless hours pouring over the numbers, testing scenario after scenario trying to disprove the theory. It worked every time.
Truth In Equity was formally founded, just before the housing market imploded. At the time the prime rate was 8.25%, and clients were switching from fixed-rate mortgages to HELOCs because the math made undeniable sense — higher interest rates were being offset by large monthly deposits, low daily balances, and compounding interest savings over time.
Since then, Truth In Equity has helped thousands of homeowners pay off debt faster, save thousands of dollars a year on interest, and take back control of their finances. The original spreadsheet evolved into a full online calculator and tracking platform — and the strategy has never stopped working.
Our Commitment
Our Promise to You
After 20+ years and watching thousands of clients from all different backgrounds use these strategies to pay off debt and take back control of their finances, we are confident we can do the same for you.
That's why we back everything with straightforward guarantees — because we only succeed when you succeed.
Lifetime Support
One-time fee. No recurring charges. We're with you for life — through every financial stage.
6-Month Guarantee
If our program doesn't work as promised within 6 months, we'll refund your payment. Period.
Personalized Plan
No templates. Every strategy is built from scratch around your specific financial situation.
4.9★ Trustpilot Rated
200 verified reviews. Nearly two decades of trust built one client at a time.
Ready to See What's Possible?
Schedule a free, no-obligation discovery call with one of our strategists. We'll walk through your numbers and show you exactly what your debt-free date looks like.
Schedule a Free Discovery CallNo obligation · No credit check · Just math