Pre Video Viewing Statement of Understanding.  Please read before proceeding. 

We wish to set expectations from the onset and it is important to us that you fully understand the levity of the journey you are about to experience.  This is a very serious financial quest for both you and us.  Enjoy the journey and see you at the destination.

Thank you for taking the time to visit Truth In Equity^TM and reviewing the Equity Advantage^TM program.

After reading this page you will be provided a link to our video library.  There are very important messages
conveyed in the videos.  The video that starts first contains interviews with real customers and a brief explanation of how the Equity Advantage^TM works.  All other videos are supporting evidence of why we do what we do.

The Equity Advantage^TM is a time tested practical application of financial management allowing for accelerated principal pay off of your debts.  The principles of elementary mathematic theories, addition, subtraction, multiplication and division are the only mechanisms at work to make this strategy possible.  There are no complicated amortization schedules in play; it is as simple as third grade math.

The videos you will soon view will provide the basic frame work of how this strategy works and why we are instituting this beneficial method of debt managment.  You will not learn everything there is to know in the video or in the "Summary Report". The Summary Report you have the “OPTION” to purchase after submitting your Personal Profile is a cursory glance of what you can expect.  Submitting your Personal Profile is mandatory if you are to be considered a candidate for implementation.  Purchasing the report is not.

This is a very serious approach to a very serious financial matter; your financial future!

Thorough analysis of your Personal Profile will be conducted via our proprietary “Truth In Equity calculator”^TM.  If results warrant a recommendation to implement the Equity Advantage^TM then you will have the “OPTION” to purchase our one-on-one Consulting Service.

TruthInEquity.com^TM and our Equity Advantage^TM program is not about selling you books, tapes, software or a loan.  Our program is all about "Education and Empowerment".  Our goal is to expose you to a more efficient method of managing your finances, managing your debt and becoming a prudent steward of your hard earned income.  If you think the conventional banking and borrowing practices we have been taught for decades are a good example of being prudent with money and responsible stewards, consider this:

Calculate the amount of money you have deposited into your checking account over the past five years.  For many this could be a very large amount of money, depending on your income level this could be in excess of $500,000 over a five year period.  For example if you take home $5,000.00 per month, multiply $5,000.00 times 60 months (five years).  That’s $300,000.00

You have to ask yourself:  In this case what did you receive for this activity other than access, convenience and actual USE OF YOUR MONEY?  In return you may have been lucky enough to receive free checking and online banking.  What a bargain!

Conversely, what benefit did the bank receive?  They took your money, invested in loans or other investment vehicles, without consulting you first. Then… they kept 99%-100% of the profits.  Who ever decided this was prudent use of your hard earned income?

The other side of “prudent use of your money” is the most important, your mortgage.  When obtaining a conventional 30 year mortgage consider this:

After faithfully making payments for 3 years you still owe approximately 97% of what you borrowed.  After 5 years of payments you still owe approximately 93% of what you borrowed.  It will take you approximately 21 years to payoff only HALF of the original loan amount. 
In addition; no matter how much extra you contribute towards principal your payment will never change.  Yes, you have accelerated the payoff of the mortgage and yes, you will save on interest costs, but to what end?  Do you receive immediate benefit?  You still don’t have any freedom or control of monies contributed.  The principal you have paid back is not readily accessible and the management of those funds is beyond your control.  You have thrown your money into someone else’s treasure chest and you don’t have the key.  Who ever said this is “prudent use of your money” as it pertains to managing debt?

You are being presented with an opportunity you have never been faced with before.  You, like the 99.9% of previous visitors, will be skeptical; “this is too good to be true”, “why haven’t we heard about this before and why isn’t everyone doing it”?  Unbeknownst to you, there are hundreds of thousands of homeowners doing this world wide.  You haven’t heard about it before because we are the first to introduce this strategy to the general public on a mass scale.  We are the first to provide a meaningful approach.  It is difficult to find anyone doing it in the US because those that we trust the most with our money have no intention of instructing you to take profits from their pockets.

We have brought this incredibly powerful financial strategy to you so you can "Get More Out Of What You Own and What You Earn"^TM.  We all deserve to live a life of financial freedom instead of strapped to a debt that will take years to wear itself away.  We charge for our services because we are just like you; we have families to feed and we are just trying to make it in this world.  We believe it is our duty as citizens of this country to teach you what we know.  We hope you truly have the desire to change your financial life and your family’s financial life for generations to come, even if you have to adopt a financial strategy that is contrary to everything you have ever been taught regarding your money.